I build trust where communication is hardest.

    I'm a communications executive with 20 years of experience across government, nonprofits and industry. Leaders bring me in when a change is hard to explain, or when the people they need to reach have stopped listening.

    Portrait of Trista McGlamery

    By the numbers

    20 years
    Leading communications across government, nonprofits, and industry
    $71M
    Federal health portfolio oversight, with 74 personnel across prime and subcontractor teams
    25+
    Concurrent communications campaigns directed across multiple regions
    30M+
    People reached through a four-country public health campaign I managed

    What I'm hired to do

    The work I lead, with proof for each.

    Counsel executives through change.

    Advised the leaders of a new federal office and wrote two change strategies, one for the office and one for an enterprise IT rollout.

    AI adoption in communications.

    One of three AI communications champions in a large consulting firm's federal health practice. Trained senior practice leaders.

    Selected work

    See all case studies

    About me

    I've spent 20 years in communications, and the settings rarely looked alike. My career has taken me through newsrooms, higher education, nuclear energy, financial services, sports, nonprofits, political campaigns, and federal health consulting.

    For nine years, I supported CDC as a consultant, advising senior leaders on communications strategy, organizational change, and complex public health challenges. I've directed teams, overseen a $71 million federal health portfolio, and led campaigns across the U.S. and internationally. I've also managed communications through natural disasters and a pandemic, supported enterprise technology transformations, and led grantmaking and health equity strategy for a regional nonprofit.

    I've never been particularly interested in doing something a certain way just because that's how it's always been done. I like taking apart problems that haven't been solved, questioning the assumptions behind them, and figuring out what might work better. Sometimes the problem is the message. Sometimes it's the strategy, the process, or an organization that's lost sight of the people it's supposed to serve.

    I like change. I like building things. And I'm comfortable challenging an approach that isn't working, even when it's the familiar one. But change has to accomplish something. The point isn't to do things differently for the sake of it. It's to make things work better and bring people along.

    MPA, University of Georgia · BS, Journalism, Syracuse University

    What I'm doing now

    In March 2026, I founded Off Label Communications, a strategic communications practice focused on women's health, public health, and organizational communications. I also write Not Just Ovaries, a weekly newsletter that makes midlife women's health research and news understandable and useful.

    Both give me room to question conventional approaches, tackle problems that aren't getting enough attention, and build something different.

    Let's connect

    I welcome conversations about communications leadership, organizational change, and problems that need a different way of thinking.